- Google wants the best webpage to come up #1
- Google is building a profile of you business
- Google has different algorithms for different searches.
10 Different Google Algorithms
- The original algorithm.
- Local Search kicks in for searches with local qualifiers.
- Google BlogSearch searches websites with RSS feeds.
- Google Base searches a user-created database.
- Google Calendar searches for local events.
- Google Image searches images.
- Google Video searches Videos at Google Video and Youtube
- Google Mobile is for people with handhelds and cell phones
- Google Adwords integrates pay-per-click and newer pay-per-action ads.
- Google News searches news feeds... you must have real news to apply.
5 Strategies for coming up #1:
"Supplemental Index" Strategy: the Google Supplemental Index is like the "minor leagues" in Google. Be aware of how many pages you have in it and your percentage of overall pages in it.
- Example. Search One shows a site with 68 pages and Search Two shows that 30 pages are in the supplemental index.
- Develop a strategy to get pages moved from the supplemental to the main index, and reduce your "supplemental hell." Don't expect 100%!
IP Address Strategy: According to recent research, 3% of websites have dedicated IP addresses, yet, 90% of the top placing websites have dedicated IP addresses.
Unique Content Strategy: Every page on your website should have "unique content" with a matching (and unique) Title and Meta Description.
Google Sitemap Strategy: The XML sitemap feature is available at Google Webmaster's Central
404 Redirect Strategy: Setup 404 Redirects to capture more traffic.
5 comments:
Keep up the good work.
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