Blogs, Blogging and the Blogosphere

Corporate Blogging: Blogs are Content Management Systems with enormous benefits

• Empower people in your organization to create and maintain content on your website
• Increase Traffic and improve Search Engine Results.
• Adds Interactivity to your website and creates community with your guests.
• Should look, feel and act "professional"

Examples:

• Mountain Property Management: An entire website that is a blog. Can you tell?
• Home Ranch: A blog integrated into a website. Can you tell?
• Rusty Parrot: A blog used to supplement a website to provide local information and media room.
  

Blog Content can be syndicated... it can be pulled into your website, or, others can pull your content into theirs.

Blogosphere: There are over 70 Million Blogs. People are out there talking about you and your destination. What is your strategy?

Check out sites like travelpod.com (an example of a travel blog portal), Park City Mountain Resort Blog (a blog sponsored by a ski area), Retire to St. George (in a senior-focused blog)

Tips:

• Learn how to recognize, search and monitor RSS feeds. Technorati or Google Blogsearch