“Ehotelier“Only 38% of American travelers read professionally written reviews, for example, while one in three reads traveler reviews of destinations, and two in three read travelers’ hotel reviews.”
- Tripadvisor gets 20 Million Unique Visitors a month
- Review Site Strategy is SEO strategy!
Examples:
- Reviews as SEO Strategy: Grand America Salt Lake City Note: 8 of the top 10 have reviews.
- Tripadvisor Grand America Page
- Destination Example: Glenwood Springs in Yahoo Travel
Tip:
- Use Google Alerts to monitor your reputation
- Embed RSS feeds into your website (or homepage to monitor)
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